Posts Tagged ‘patrick bertagna’

Location-based services to grow as seen by LOCiMOBILE rise in membership: 1.1 million users in 135 countries

admin | December 11, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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GOTHENBURG: Location-based mobile services are set to enjoy rapid revenue growth in Europe and North America, aided by social networks and greater interest from marketers, a study has argued.

Berg Insight, the consultancy, reported the amount of people utilizing these tools will more than double in these regions over the course of 2011, assisted by the rising uptake of devices like the iPhone.

“Higher adoption of smartphones is driving usage of mobile internet services and apps in general,” said André Malm, senior analyst at Berg Insight.

“As more and more developers add location support in their apps to enhance the user experience, LBS is now gaining mainstream acceptance among mobile subscribers.”

More specifically, 20% of mobile subscribers in the European nations tracked will regularly employ these services by the end of this year, hitting 30% in North America, where smartphone penetration is higher.

“The installed base of GPS handsets in Europe has reached 35% of total handsets and surpassed 70% in North America,” Malm added.

Revenue levels in North America stood at $620m in 2010, and Berg Insight suggested the returns generated by this channel should be $710m in 2016.

Figures for the 29 major European markets featured – including France, Germany, Italy, Spain and the UK – came in at €205m in 2010, and were pegged at a potential €435m by 2016.

Local search is currently the leading LBS category in terms of user numbers, followed by mapping and navigation, which also derives the greatest amount of revenue from this channel at present.

Social networking sites are seeing especially impressive growth concerning mobile phone access rates, with tools like Facebook Places and Twitter’s equivalent service enable members to easily share their whereabouts.

This category is expected to witness the biggest expansion during the period covered by the analysis, reflecting the broader trends at work across the digital arena.

Ads are already the “main source” of revenues in most categories – except mapping, where this figure falls below 10% – but while ad-spend will grow, it may be “some years” before a real marketing model and critical mass of users and develop, the study said.

Data sourced from Berg Insight; additional content by Warc staff, 28 November 2011

Higher gas prices present new retail challenges stimulating increased local promotions for retail brands.

admin | May 1, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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High Gas PricesIn recent years, gasoline prices in the United States have fluctuated widely. Because it is difficult for consumers to alter their gas consumption in the short term, this variation in transportation costs significantly affects the portion of disposable income that is available for other categories of household expenses.

Recent research finds that a significant increase in gas prices leads the average household to reduce shopping frequency by approximately 20% and total expenditure by about 14%. A substantial shift was documented in spending away from traditional grocery formats to one-stop shopping supercenters. That same significant rise in gas prices also resulted in a 3.6% reduction in grocery format share and a 24.9% increase in supercenter share.

As might be expected, consumers buy fewer full-price name brands shifting more to promotions on name brands than to private label. For the jump in gas prices we have recently seen, regular-priced national brands lose 12% of their share while promoted national brands gain 29%, with private label gaining only 3%.

Delivery of promotional messages to smartphone subscribers set up with proximity marketing capabilities is not an option any longer, it is a fiscal imperative. GTX Corp (OTCBB: GTXO) a leader in 2-way GPS Personal Location Services (PLS) and ADAM, Inc., the nation’s largest platform for Hyper Local Mobile Apps for Directories, will enable 123 Chambers of Commerce representing over 100,000 businesses nationwide to push out proximity promotions, utilizing the GTX Corp GPS/PLS Platform and leveraging its one million and growing GPS Tracking Smartphone App user base.

Hyperlocal marketing moves brick and mortar Main Street to millions of smartphone screens

admin | April 9, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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GTX Corp Loci hyperlocal marketing solutions enable merchants, service bureaus, hotels, political candidates or small business to deliver spontaneous, customized offers and other relevant opportunities to opt-in consumers near the point of sale or other destination through their smartphone.

The advantages for marketers of hyper-local messaging are its low cost per impression, ability to make time sensitive offers to demographic targets that are relevant and of immediate value.

Contact GTX Corp to find out how its 2-way location-based solution can provide the path to your solution.

Proximity marketing, once the sole province of national brands and their big box retailers, is now available to local businesses nationwide thanks to GTX Corp and Adam, Inc.

admin | March 21, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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Reducing the cost of marketing without losing its effectiveness is a major attribute of GPS enabled proximity marketing as it pushes offers only to customers that are within the immediate vicinity of a retailer and capable of responding to promotional offers in real time. The once traditional media shotgun approach that became the internet rifle shot is now the smartphone laser offering a million wallet-in-hand markets of individual consumers.

GTX Corp (OTCBB: GTXO) a leader in 2-way GPS Personal Location Services (PLS) and ADAM, Inc., the nation’s largest platform for Hyper Local Mobile Apps for Directories, will enable 123 Chambers of Commerce representing over 100,000 businesses nationwide to push out proximity promotions, utilizing the GTX Corp GPS/PLS Platform and leveraging its one million and growing GPS Tracking Smartphone App user base.

When don’t you have to look high and low for a GPS Tracking App?

admin | February 9, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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When the GPS tracking apps from LOCiMOBILE are all ready embedded in the new Skytex Technology, Inc. 7” Android 2.2 tablet with wifi/GPS due for release in a couple of weeks.

Better still, the tablet is the perfect device to receive wandering and elopement alerts from those afflicted with Alzheimer’s and track them with the patented GPS Smart Shoes marketed by Aetrex Worldwide, Inc.

GTX Corp (GTXO.OB) a leader in enterprise 2 way GPS real-time Personal Location Services (PLS) was founded in 2002 and is based in Los Angeles, California with distributors in Mexico, Australia and Nepal and customers in 104 countries. GTX Corp utilizes the latest in miniaturized, low power consumption technology and offers a robust enterprise GPS and cellular location platform to track in real time the whereabouts of people, pets, vehicles and high valued assets which include grandma and grandpa.

Twenty-seven birds and a billion handsets

admin | January 27, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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I believe that citizen socialization is being advanced by personal wireless location based technologies that speaks to a future rich with opportunities for saving lives, enhancing the quality of our lifestyles and providing us with sustainable experiences that reduce our energy consumption while enhancing our social and business engagements with one another.

A belief shared by President Obama in his State of the Union address and CEO Patrick Bertagna in a recent press release for his GPS enterprise; GTX Corp.

While GPS applications are currently carrier platform specific, they are politically agnostic and will prove to be the seed of countless applications that even SciFi aficionados have not imagined, but that legislators are beginning to realize are essential tools in reducing health care costs, improving personal security, building consumer consensus and communication franchises that abet the stimulation of local businesses. GPS makes a world of difference and the company leading the world in two way miniaturized embedded “where is” technology can be found at: www.gtxcorp.com

The nobody’s else’s business, but your own – social check-in with extras.

admin | November 23, 2010 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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 The LOCiMOBILE iCheck-In ™ does not need an app to let those in your contact list learn what you’re doing and where you’re at… IF and WHEN you want them to know.

 Introducing iCheck-in – the newest and most privacy protected solution to sharing your location with others of your choosing.

With a single click of a smartphone button an iCheck-In ™ is either sent as an e-mail or a direct posting to your Facebook wall.

What you send a contact includes; your what’s up message with a Google map and turn by turn directions to get from their wherever to where you are right now as an extra.

LOCiMOBILE is a business unit of GTX Corp (OTCBB: GTXO.OB). It has more than 750,000 personal location service users in 100 countries – from Kathmandu to Klamath Falls you can find people finding people with apps, devices and software you can’t find anywhere else. GTX Corp® utilizes the latest in miniaturized GPS and cellular location platforms enabling subscribers to track the whereabouts of; people, pets, vehicles or valued assets in real time through a proprietary end to end solution via smartphone apps, middleware, and viewing portals.

Supermarkets and Location-Based Services: Pancake Mix on Aisle 6

admin | September 4, 2010 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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If you thought finding someone was a challenge, our supermarkets offer as manay as 100,000 items on their store shelves. Finding the one thing you are looking for can often be a hassle, especially if you prefer to turn your search for a dozen eggs. Now, with the help of an Location Aware app shoppers at a number of Meijer supercenters in Michigan will be able to use their iPhones to find the product they are looking for. 

Supermarkets are a lucrative market for indoor location services, as they allow companies to speak directly to consumers who are actively looking to buy something. Of course they all ready used LOCiMOBILE to find thier shopping mate. This gives a store like Meijer, which is running a pilot study of this application, the opportunity to customize offers for frequent shoppers and to highlight sale items and other products.

Supermarkets want to ensure that shoppers don’t leave the store without finding what they are looking for so… Determining a shopper’s location inside a store is not an easy task, as GPS signals don’t work inside a building. Instead, the app triangulates a shopper’s location in the store with the help of WiFi access points inside the building. WiFi used to be a rarity in supermarkets, but Meijer now has 26 hotspots inside every store that is participating in this pilot, which allows the company to locate a shopper with a good enough accuracy to be useful.

GTX Corp was counting: Mobile app downloads top 3.8 billion in first half of 2010

admin | August 26, 2010 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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Smartphone owners worldwide downloaded more than 3.8 billion mobile applications in the first six months of 2010, compared to 3.1 billion in all of 2009, according to new data issued by market analysis firm research2guidance. Global smartphone revenues for the first half of 2010 exceed $2.2 billion, surpassing full-year 2009 revenues of $1.7 billion. The study adds that the average premium application price in now $3.60.

“Apple’s competitors like Nokia and BlackBerry started to leverage their global reach and increased the traffic on their app stores,” said research2guidance analyst Egle Mikalajunaite in a prepared statement. “We see this trend continuing in the next several months and years. The next wave of new app stores will be niche stores specializing on e.g. business or mobile health apps.”

GTX Corp signs Samsung agreement to deliver GPS Tracking apps to 40 million new smartphones

admin | August 17, 2010 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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In the agreement, GTX Corp will make available its popular GPS Tracking apps on Samsung’s bada operating system.  The GPS Tracking apps will be featured for sale October 2010 in Samsung’s Application Store. Of the 40 million Samsung handsets anticipated to ship between now and mid-2011, 15-20 million will be the new “Scotia” models.

Samsung, the world’s second largest mobile phone manufacturer, launched its own open mobile platform, Samsung bada, in December 2009. Samsung’s mobile 235 million unit ecosystem enables developers to create applications for millions of new bada platform mobile phones. Samsung chose the name “bada”—which means “ocean” in Korean—to convey the limitless variety of potential applications that can be created with bada.

GTX Corp’s announcement follows on an 89% increase in its previous quarter’s revenues in addition to a number of software and hardware deals, including the launch of its consumer social networking portal www.gpstrackingapps.com. The company also posted its GPS Tracking app for the iPad and is launching a GPS camera app this month to its suite of LOCiMOBILE GPS apps.