Posts Tagged ‘GTXCORP’

Location-based services to grow as seen by LOCiMOBILE rise in membership: 1.1 million users in 135 countries

admin | December 11, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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GOTHENBURG: Location-based mobile services are set to enjoy rapid revenue growth in Europe and North America, aided by social networks and greater interest from marketers, a study has argued.

Berg Insight, the consultancy, reported the amount of people utilizing these tools will more than double in these regions over the course of 2011, assisted by the rising uptake of devices like the iPhone.

“Higher adoption of smartphones is driving usage of mobile internet services and apps in general,” said André Malm, senior analyst at Berg Insight.

“As more and more developers add location support in their apps to enhance the user experience, LBS is now gaining mainstream acceptance among mobile subscribers.”

More specifically, 20% of mobile subscribers in the European nations tracked will regularly employ these services by the end of this year, hitting 30% in North America, where smartphone penetration is higher.

“The installed base of GPS handsets in Europe has reached 35% of total handsets and surpassed 70% in North America,” Malm added.

Revenue levels in North America stood at $620m in 2010, and Berg Insight suggested the returns generated by this channel should be $710m in 2016.

Figures for the 29 major European markets featured – including France, Germany, Italy, Spain and the UK – came in at €205m in 2010, and were pegged at a potential €435m by 2016.

Local search is currently the leading LBS category in terms of user numbers, followed by mapping and navigation, which also derives the greatest amount of revenue from this channel at present.

Social networking sites are seeing especially impressive growth concerning mobile phone access rates, with tools like Facebook Places and Twitter’s equivalent service enable members to easily share their whereabouts.

This category is expected to witness the biggest expansion during the period covered by the analysis, reflecting the broader trends at work across the digital arena.

Ads are already the “main source” of revenues in most categories – except mapping, where this figure falls below 10% – but while ad-spend will grow, it may be “some years” before a real marketing model and critical mass of users and develop, the study said.

Data sourced from Berg Insight; additional content by Warc staff, 28 November 2011

Flour, water, tomato, garlic, cheese, heat and love – PIZZA

admin | June 29, 2011 in GPS TRACKING APPS,GTXCORP | Comments (0)

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Pizza HutNot only do we know how much you love Pizza Hut, but we know when and where you love it most. And to thank you for preferring it over all others, we have a two for one offer just for you and a few thousand others just like yourself that that share your pizza preference.

To make certain that you get to enjoy this offer, we are going to deliver the coupon to your smartphone with our proximity marketing platform  just when that “I’ve got to have it” craving is making your stomach growl.

Driven by GTX Corp real time 2-way GPS technology, LOCiMOBILE GPS Tracking Apps serve 1 million subscribers in 116 countries. While not a researched scientific concurrence, both pizza and smartphones seem to be ubiquitous. It might be said that everyone that enjoys pizza has a smartphone or all smartphone subscribers love pizza. What research has determined is that
nearly everyone will be using smartphones for navigation by 2013…some to find a Pizza Hut.

The GPS in the phones will create a digital marketplace of ten billion unique shoppers which can be communicated with on a one to one basis. With the emergence of Near Field Communications and smartphone wallets, the collected data will indicate if the marketing message converted and when making merchants and marketers smarter about what it takes to satisfy your hunger and make a little dough.

Higher gas prices present new retail challenges stimulating increased local promotions for retail brands.

admin | May 1, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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High Gas PricesIn recent years, gasoline prices in the United States have fluctuated widely. Because it is difficult for consumers to alter their gas consumption in the short term, this variation in transportation costs significantly affects the portion of disposable income that is available for other categories of household expenses.

Recent research finds that a significant increase in gas prices leads the average household to reduce shopping frequency by approximately 20% and total expenditure by about 14%. A substantial shift was documented in spending away from traditional grocery formats to one-stop shopping supercenters. That same significant rise in gas prices also resulted in a 3.6% reduction in grocery format share and a 24.9% increase in supercenter share.

As might be expected, consumers buy fewer full-price name brands shifting more to promotions on name brands than to private label. For the jump in gas prices we have recently seen, regular-priced national brands lose 12% of their share while promoted national brands gain 29%, with private label gaining only 3%.

Delivery of promotional messages to smartphone subscribers set up with proximity marketing capabilities is not an option any longer, it is a fiscal imperative. GTX Corp (OTCBB: GTXO) a leader in 2-way GPS Personal Location Services (PLS) and ADAM, Inc., the nation’s largest platform for Hyper Local Mobile Apps for Directories, will enable 123 Chambers of Commerce representing over 100,000 businesses nationwide to push out proximity promotions, utilizing the GTX Corp GPS/PLS Platform and leveraging its one million and growing GPS Tracking Smartphone App user base.

Hyperlocal marketing moves brick and mortar Main Street to millions of smartphone screens

admin | April 9, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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GTX Corp Loci hyperlocal marketing solutions enable merchants, service bureaus, hotels, political candidates or small business to deliver spontaneous, customized offers and other relevant opportunities to opt-in consumers near the point of sale or other destination through their smartphone.

The advantages for marketers of hyper-local messaging are its low cost per impression, ability to make time sensitive offers to demographic targets that are relevant and of immediate value.

Contact GTX Corp to find out how its 2-way location-based solution can provide the path to your solution.

Enhance your business brand with GPS enabling Smartphone Apps

admin | March 8, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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If knowing the where and when of your customer’s immediate location will provide your company or your clients with a real-time sales opportunity, an on the spot service call, an immediate face to face meeting, or ease of access to a difficult to find location, now is the time to offer your own branded GPS APP.

If you are managing a corporate or academic campus with hundreds or thousands of employees, numerous mobile assets with a variety of security concerns and need to know the answers to the who, where and when questions — then now is the time to provide people and asset tracking GPS services of your own.

If you monitor the location of people and property for a multinational enterprise and need to know now — the answer can be found at: info@gtxcorp.com.

GTXCorp (GTXO.OB) can provide patent protected, field proven, seamless, cost-effective, private label solutions that will meet even the most demanding specifications.

When don’t you have to look high and low for a GPS Tracking App?

admin | February 9, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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When the GPS tracking apps from LOCiMOBILE are all ready embedded in the new Skytex Technology, Inc. 7” Android 2.2 tablet with wifi/GPS due for release in a couple of weeks.

Better still, the tablet is the perfect device to receive wandering and elopement alerts from those afflicted with Alzheimer’s and track them with the patented GPS Smart Shoes marketed by Aetrex Worldwide, Inc.

GTX Corp (GTXO.OB) a leader in enterprise 2 way GPS real-time Personal Location Services (PLS) was founded in 2002 and is based in Los Angeles, California with distributors in Mexico, Australia and Nepal and customers in 104 countries. GTX Corp utilizes the latest in miniaturized, low power consumption technology and offers a robust enterprise GPS and cellular location platform to track in real time the whereabouts of people, pets, vehicles and high valued assets which include grandma and grandpa.

Proximity marketing will push Location Based Services revenues to nearly $13Billion

admin | February 7, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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Knowing where you are will give you the answer to the “where is” question.

Recent developments in GPS positioning technologies could drive revenues from mobile location-based services to more than $12.7 billion by 2014, according to a new report published by Juniper Research.

Revenues will come from sales of apps through application stores and other channels, but also from mobile advertising tied to those apps. In fact, the Juniper report notes that advertising will likely form an increasing share of Mobile Location Based Services-related revenues over the next five years.

In the words of co-author Dr Windsor Holden:“Location-based applications are extremely interesting for brands and retailers in that they allow those companies to direct consumers to outlets in their vicinity while simultaneously providing information about the products on offer. When these are allied to measures such as mobile coupons and vouchers, you have the combination of information and financial incentive which can be compelling for consumers.”

Enterprises making noise in the LBS space:

Mobile question and answer startup ChaCha is on a roll, possibly achieving profitability, raising boatloads of money, and even venturing into social media with a Facebook app. Today, ChaCha is getting into the business listings game with local business search company Localeze. Localeze will provide ChaCha’s website with in-depth information about more than 15 million businesses across the country.

ChaCha.com visitors can access the local business listings in a search bar and through a direct listings page. In both cases, they will be served a full content page that includes Google maps, directions, phone, and other contact information. And of course, any questions and answers related to the business can be found on the content pages. Business listings can also be viewed by category and or state and city. Eventually, ChaCha’s listings will be integrated with its chachacoupons.com site.

Peanut Labs Media launches Cherry Deals.  Cherry Deals tracks location when users buy virtual goods when playing social games and offers deals on real goods.

GTX Corp utilizes miniaturized 2 Way GPS Devices and GPS Tracking Apps carried on multiple cellular platforms to enable those subscribers with permission to follow people, pets, vehicles or valued assets in real time and to participate in Location Based Social Networking through its LOCiMOBILE subsidiary.

LOCiMOBILE GPS Tracking apps ride the Android wave of popularity.

admin | January 31, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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Google’s operating system for cellphones has overtaken Nokia’s Symbian system as the market leader. In the three months through December, manufacturers shipped 33.3 million cellphones running Android, Google’s free, open-source cellphone operating system, up from just 4.7 million a year earlier, according to Canalys, a research firm in Reading, England.

Analysts said the figures represented a tectonic shift in the industry, cementing the influence of Google’s advertising-driven business on the mobile Internet. And this year, according to the research firm Gartner, more people will gain access to the Internet through mobile devices than with personal computers.

Three popular GPS tracking apps from LOCiMOBILE are available from the Android Marketplace that have downloaded

More Mobile Users Now Accessing Maps via Application than via Browser

comScore a leader in measuring the digital world, today released a study on mobile map usage based on data from its comScore MobiLens service. The study found that 14 percent of mobile users in the U.S. accessed maps on their devices in April 2010, as the mobile map audience reached 33.5 million users, up 44 percent from the previous year. The study also found that more mobile users now access maps via application than via browser, demonstrating the success of applications in penetrating the mobile map market.

Smartphone users drove growth in both application and browser map usage with app access nearly tripling to 12.7 million smartphone users, while browser map access surged 93 percent to nearly 9 million smartphone users. The number of mobile map app users first surpassed mobile map browser users in February 2010. Today, the “where is” question has more answerers and even more answers.

Twenty-seven birds and a billion handsets

admin | January 27, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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I believe that citizen socialization is being advanced by personal wireless location based technologies that speaks to a future rich with opportunities for saving lives, enhancing the quality of our lifestyles and providing us with sustainable experiences that reduce our energy consumption while enhancing our social and business engagements with one another.

A belief shared by President Obama in his State of the Union address and CEO Patrick Bertagna in a recent press release for his GPS enterprise; GTX Corp.

While GPS applications are currently carrier platform specific, they are politically agnostic and will prove to be the seed of countless applications that even SciFi aficionados have not imagined, but that legislators are beginning to realize are essential tools in reducing health care costs, improving personal security, building consumer consensus and communication franchises that abet the stimulation of local businesses. GPS makes a world of difference and the company leading the world in two way miniaturized embedded “where is” technology can be found at: www.gtxcorp.com

Quantitative proof of the frequency of the “where” question being asked

admin | January 20, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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 Among all smartphone users, the most popular app among feature phone users is Google Maps (46%) followed closely by Facebook (45%). The simplest conclusion to be drawn from the data is that “where” is my; friend, family, spouse or co-worker must be top of mind for multi-millions and the GPS Tracking app to resolve that question is to be found at LOCiMOBILE, a subsidiary of GTXCorp (GTXO.OB).

Where they are asking the “where” question is now going vehicular…

The number of consumers using telematics smartphone apps with connected cars is about to increase over 40 times in the next five years. ABI Research today estimates that by 2016, 129 million people will use smartphone software that works with a vehicle, up from only 3.2 million consumers this year. Such forecasts could fuel new and innovative mobile apps specific to vehicles and travel-related activities.

Smartphone applications specific to cars may best illustrate the promise of mobility and connectivity: intelligent, discreet devices combined with wireless broadband and smarter cars. While there have been a number of in-vehicle applications for years — think of navigation, point-of-interest searches, real-time traffic data and remote automobile diagnostics — most until now have been constrained for use within the vehicle.

By leveraging the ability for a smartphone to be tied with a car, such apps can move beyond in-car use. And as vehicles gain more processors and sensors, especially in greener cars as noted in a GigaOM Pro report, (subscription required), the possibilities for mobile apps will expand.

So what kinds of mobile apps will connect smartphone-toting drivers with their cars? Ford already launched software specific to its all-electric Ford Focus, allowing users to remotely monitor the battery level and even schedule a recharge during off-peak rate hours. Location Labs, in a partnership with T-Mobile, today launched software that can detect when a driver is behind the wheel of a vehicle and automatically shoot calls direct to voicemail or lock down access to text messaging. Focused on driver safety, the new app appears to monitor vehicle movement through GPS, but in the future, could get that data directly from the car. Whatever the application, mobile broadband and smart handsets combined with the cars of tomorrow could give new meaning to the term “information superhighway.”