Proximity marketing will push Location Based Services revenues to nearly $13Billion

admin | February 7, 2011 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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Knowing where you are will give you the answer to the “where is” question.

Recent developments in GPS positioning technologies could drive revenues from mobile location-based services to more than $12.7 billion by 2014, according to a new report published by Juniper Research.

Revenues will come from sales of apps through application stores and other channels, but also from mobile advertising tied to those apps. In fact, the Juniper report notes that advertising will likely form an increasing share of Mobile Location Based Services-related revenues over the next five years.

In the words of co-author Dr Windsor Holden:“Location-based applications are extremely interesting for brands and retailers in that they allow those companies to direct consumers to outlets in their vicinity while simultaneously providing information about the products on offer. When these are allied to measures such as mobile coupons and vouchers, you have the combination of information and financial incentive which can be compelling for consumers.”

Enterprises making noise in the LBS space:

Mobile question and answer startup ChaCha is on a roll, possibly achieving profitability, raising boatloads of money, and even venturing into social media with a Facebook app. Today, ChaCha is getting into the business listings game with local business search company Localeze. Localeze will provide ChaCha’s website with in-depth information about more than 15 million businesses across the country.

ChaCha.com visitors can access the local business listings in a search bar and through a direct listings page. In both cases, they will be served a full content page that includes Google maps, directions, phone, and other contact information. And of course, any questions and answers related to the business can be found on the content pages. Business listings can also be viewed by category and or state and city. Eventually, ChaCha’s listings will be integrated with its chachacoupons.com site.

Peanut Labs Media launches Cherry Deals.  Cherry Deals tracks location when users buy virtual goods when playing social games and offers deals on real goods.

GTX Corp utilizes miniaturized 2 Way GPS Devices and GPS Tracking Apps carried on multiple cellular platforms to enable those subscribers with permission to follow people, pets, vehicles or valued assets in real time and to participate in Location Based Social Networking through its LOCiMOBILE subsidiary.

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