Everything has a price, including mobile privacy.

July 23, 2010 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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That’s one of many conclusions to be drawn from audit, tax and advisory services firm KPMG’s new Consumers & Convergence study–the annual survey reveals that while user concerns over data privacy are growing, with 79 percent of respondents worldwide expressing angst over unauthorized access to their personally identifiable information, 58 percent of respondents also say they would be willing to allow tracking of their digital behavior and profile information if it resulted in lower costs. KPMG also notes the emergence of what it calls “Information Sharers”–i.e., mobile subscribers willing to exchange personal data for cheap or free content, as well as conduct their banking and even access personal medical information via wireless device. The study indicates Information Sharers now make up about 10 percent of the overall mobile user population, led by consumers in China and India; however, U.S. respondents represent just 4 percent of the Information Sharer segment, despite making up 12 percent of the KPMG survey group.

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