Archive for September, 2010

Google Maps for mobile 4.5 turns to Walking Navigation

September 10, 2010 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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Google continues adding new features to its Google Maps for mobile service, unveiling Walking Navigation (Beta), a new tool promising users a more direct and pedestrian-friendly route to their destination. “Your phone will vibrate when you need to make a turn,” write software engineers Andrey Ulanov and Kevin Law on the Official Google Mobile Blog. “You can even turn off voice guidance and just use these notifications while soaking in the sights and sounds around you. To help you orient yourself with your surroundings, the map will rotate with you as you turn the phone, and walking mode uses satellite view by default. Use it like a virtual compass with satellite imagery to look ahead or help pick out landmarks along the way.”

Google Maps for mobile 4.5 (available for now for smartphones running Android 1.6 and up) also boasts Street View smart navigation, a feature already available to desktop users. “You no longer have to slowly move down a street by tapping arrows along roads repeatedly,” Ulanov and Law explain. “Now you can quickly navigate Street View by dragging Pegman from the corner and highlighting where you want to go with a lightly shaded ‘pancake’ on roads or a rectangle on buildings. Let go of the screen when highlighting the front of a building, and you’ll fly there and turn to face it.” Google Maps for mobile additionally includes a new search bar that filters results by distance and ratings, offers prices categorized with dollar signs and depicts cross streets for places.

In late August, Google announced that the Google Maps for mobile solution now tops 100 million users a month, roughly five years after its initial rollout. Writing on the Official Google Mobile Blog, vice president of engineering Vic Gundotra noted that in the wake of recent enhancements like the April 2010 addition of Place Pages (web pages organizing all relevant information about a particular destination), users are now searching for specific locations almost three times as often, doubling the number of Place Pages viewed each day.

Android now 25% of mobile web use as iOS lead erodes

September 7, 2010 in GTXCORP,LOCiMOBILE | Comments (0)

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Devices running Google’s Android mobile operating system now account for 25 percent of mobile web consumption in North America, up 2 percent month over month and an 18.6 percent year-over-year increase, according to new data published by web metrics firm Quantcast.

Android’s gains come at the expense of Apple’s iOS, which now represents 56 percent of mobile web consumption, down 0.3 percent month-over-month and 11.4 percent year-over-year; Research In Motion’s also slipped, dropping 0.6 percent month-over-month and 1.6 percent year-over-year, and now accounts for 9.0 percent of mobile web use. Quantcast adds its research is based on more than 4 billion mobile page views reported during August 2010.

The Android platform now represents 17.2 percent of the global smartphone market, overtaking iOS as the world’s third most popular smartphone OS and edging past BlackBerry to emerge as the top-selling OS in the U.S., according to data published last month by research firm Gartner. Worldwide sales of Android-powered devices topped 10.6 million in the second quarter of 2010, up from just 756,000 a year ago, at which time Android made up only 1.8 percent of the global smartphone market.

Sales of Android smartphones now total about 200,000 each day. The number of Android activations corresponds with increasing revenues resulting from mobile search: “Trust me that revenue is large enough to pay for all of Android’s activities and a whole bunch more,” Google CEO Schmidt said.

Downloads of paid and free personal location apps from LOCiMOBILE GPS Tracking  are rising in sync with Android activations domestically and abroad.

Samsung Smartphone Sales Soar On Android Platform

September 6, 2010 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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Samsung Electronics expects to sell up to 25 million smartphones by the close of 2010, a significant increase to the company’s earlier estimate and due mostly to its recent allegiance to Google Android – a 7 million unit increase on its original sales target of 18 million. Samsung expects to double the number of smartphones it ships in 2011.

Earlier this week, Samsung said it had shipped more than 1 million of its Galaxy S smartphones in the U.S. The Galaxy S is Samsung’s first smartphone on the Google Android platform and will offer all of the LOCiMOBILE apps.

“We are prioritizing our Android platform. Android is very open and flexible, and there is a consumer demand for it,” YH Lee, Samsung Mobile’s head of marketing, said this week.

Supermarkets and Location-Based Services: Pancake Mix on Aisle 6

September 4, 2010 in GPS TRACKING APPS,GTXCORP,LOCiMOBILE | Comments (0)

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If you thought finding someone was a challenge, our supermarkets offer as manay as 100,000 items on their store shelves. Finding the one thing you are looking for can often be a hassle, especially if you prefer to turn your search for a dozen eggs. Now, with the help of an Location Aware app shoppers at a number of Meijer supercenters in Michigan will be able to use their iPhones to find the product they are looking for. 

Supermarkets are a lucrative market for indoor location services, as they allow companies to speak directly to consumers who are actively looking to buy something. Of course they all ready used LOCiMOBILE to find thier shopping mate. This gives a store like Meijer, which is running a pilot study of this application, the opportunity to customize offers for frequent shoppers and to highlight sale items and other products.

Supermarkets want to ensure that shoppers don’t leave the store without finding what they are looking for so… Determining a shopper’s location inside a store is not an easy task, as GPS signals don’t work inside a building. Instead, the app triangulates a shopper’s location in the store with the help of WiFi access points inside the building. WiFi used to be a rarity in supermarkets, but Meijer now has 26 hotspots inside every store that is participating in this pilot, which allows the company to locate a shopper with a good enough accuracy to be useful.